About Us — De La Finca Coffee Importers - Direct Trade Green Coffee Importer

For over 5 generations, our family has been growing coffee in the highlands of Honduras...

In the early 1900s, two brothers set out to start growing coffee in the highlands of Comayagua, Honduras.

After five generations, the tradition lives on through their descendants who still continue to produce coffee in the same area, now with over 22 family members actively farming coffee.

At De La Finca, we understand both the needs of the coffee farmer and coffee roaster. As a fifth generation coffee farmer, Nelson Raul Amador started De La Finca Coffee Importers in 2013 with the intention of supporting his family and other small coffee producers from his home country of Honduras while also actively building partnerships with roasters around the USA.

Through direct trade partnerships, producers receive more money for their hard work producing coffee and roasters receive ethically sourced, consistent, high quality coffee.

We proudly import certified Fair Trade and Organic coffees and also partner with other coffee producers beyond our own family members including female-owned and operated farms. Through this supply chain model, we not only are able to empower and connect both farmers and roasters but we are also able to reinvest in local coffee growing communities through long-term school projects and initiatives, realizing our long-term vision for sustainable and independent communities.

Meet the Team

Founder - De La Finca USA
Co-Founder - De La Finca Honduras
A fifth generation coffee producer from Honduras, Nelson Raul grew up on his grandfather’s farm,
Finca Santa Lucia (Tres Pinos, Comayagua, Honduras).
“When I came to the United States to learn English, I was surprised to see how coffee, produced by families like mine, served as a main point of connection and conversation in the daily lives of so many Americans.”
Upon quickly realizing coffee in the U.S. was sold at high prices through a complex import system leaving farmers with little profit, Nelson decided to initiate change. He started De La Finca in 2016 with the goal to eliminate the middlemen between producers and consumers.
“Instead of seeing coffee pass through as many as 6-8 hands between farmers and consumers (as is usual in the coffee industry), I make genuine, direct connections between coffee roasters, consumers, and coffee producers, like my family.”
In his free time, Nelson loves to travel and scuba dive, but his favorite hobby is cupping coffee. He loves a fresh medium roast coffee in the morning as well as a cup in the afternoon to settle his long days of work.

Cousin to Nelson Raul and De La Finca Honduras Co-Founder, Joel, grew up on his family’s coffee farm, Mira Flores (Los Planes, Comayagua, Honduras).
Joel coordinates production and exporting for our De La Finca Honduras operations between our 22 family producers as well as other parter producers across Honduras.
He is also father to DLF Family Producer, Joel Banegas Jr. of Finca el Conejo, who managers the farm with his cousin Delmer.